TrustE... not worth the paper its printed on.
I've always been skeptical of the truste certification program, mainly because its founding members are a bunch of big companies and the organization can hardly claim to be impartial., and who enjoy
some good old back patting.
But what has made me even more furious is the pricing. A truste seal costs over $10,000 per year! This incredible pricing structure guarantees nothing, as their own terms of service shows how little they actually enforce.
For example, last year AOL (a founding member) disclosed 100,000's of subscribers info, including details on what they were searching for. And truste's response to this was? Nadda. Zip. Nothing.